I feel that my journalistic work is a contribution to democracy, and thus, to Ukraine’s independence.
It’s difficult, but I believe in and fight for freedom of speech. Its existence differentiates democratic societies from totalitarian ones.
The main focus of our work today is fact-checking and combating disinformation spread by Russian media operating in the temporarily occupied territories of the Zaporizhzhia region.
I have always loved writing, but I never thought it could become my profession. At some point, I realised that journalism is not only about texts or lengthy stories, but also about influence and making changes in society. I understood that with the help of the media, we can change the world for the better. That’s when we founded Locator Media.

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At the same time, I find it sometimes hard to work, mostly for personal reasons — due to the occupation, we lost everything, including the ability to work from home. In order to meet basic needs and keep the editorial office running, I have to work 12 hours a day, 7 days a week. This is, of course, impossible.

However, time management skills, self-discipline, and a structured workday help me a lot. And, of course, my unwavering belief in my work, my media, and my team. A team that day by day creates quality materials, debunking Russian propaganda and producing stories about military and civilian prisoners.
I believe this is critically important, as Russian media actively disseminate propaganda and fake news, attempting to manipulate public opinion both within Ukraine and abroad. Disinformation not only undermines the morale of Ukrainians but also supports the occupying regime.
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Now, with Zaporizhzhia just 30 kilometers from the front line, I am covering entirely different historical facts — documenting the history that is unfolding here and now.
Founder and CEO of the media NGO Locator Media.

As both an activist and a journalist, Kryvoruchko combines her roles through the NGO Locator Media, which conducts investigations and reports news from the Zaporizhzhia region. She has experience working under occupation.
Natalia
Kryvoruchko